If you have luxury properties to list, then a seller’s market presents opportunities like no other. “In highly desirable areas, on both turn-key properties and those with entry-level pricing, I have up to 20 showings per day on a listing,” says Jana Farella, a Real Estate Professional with Pacific Sotheby’s International Realty in La Jolla, California. “As a listing agent, right now my phone doesn’t stop ringing with inquiries and requests for showings.”
1. Be prepared to capitalize on every opportunity
2. Share insights—and wins—on social channels
3. Reconnect with your community of colleagues
4. Sellers are out there—if you know where to look
Many people are still interested in relocating to areas where they can have the space or lifestyle they’ve always wanted. “If there was ever a time to call past clients or other REALTORSⓇ to find out if they have anything in their pockets, this is it; as an agent, you must be very proactive,” says Alperin.
“I reach out to homeowners by mailing postcards and letters, letting them know we have buyers looking for homes in their neighborhood,” says Farella. “I have never mailed out as many postcards and letters as I did this year.”
Finally, agents can create new opportunities simply by being of service to the community. “Immerse yourself in what you love to do, connect with like-minded people, and build relationships,” says Farella. “Get involved, volunteer your time, and the universe will pay you back exponentially.”